I’ve never met Michael Cheney in person,
although I have no doubt that someday
I will. You see I consider him to be
my mentor, my friend, and my hero.
It is his emails that I search out
and open first. I study each one to
determine why he wrote it the way he
did. I then file it in a secret file
to be consulted at a later time.
Michael Cheney is undoubtedly the
uncrowned king of video marketing.
He was one of the first to pioneer video
as a marketing media. He saw the
potential and began to develop and
tweak his techniques.
He did this while everyone else was
looking at Internet video as nothing more
than a form of cheap college student
entertainment.
He developed a video marketing technique
called “Cash Cannons” and introduced them
to the Internet Marketing world through a
course “The Golden Thread” in which I was
part of.
“Cash Cannons are very powerful
marketing tools which combine the
power of video and psychological triggers.
Michael Cheney created one marketing
video which was nothing more than that
just a video.
No web page, no headline, no opt in form.
This video generated more than $800,000
in sales.
In an interview conducted by Andrew Fox
Michael talks about the video and how he
created it.
Access to this valuable video has been
very limited, only available to those
in Andrew Fox’s coaching class.
If you would like to see this valuable
video I have included it in the Free area
of my new Marketing Profit web site.
http://www.marketingprofitnow.com
You can join for free and get immediate
access to this video.
on Apr 27th, 2009 at 10:40 pm
Hi Thomas,
Your new site is looking good.
I had so wanted to be part of Michael’s Cash Cannon’s coaching class, but the amount was prohibitive. Glad you were about to, though.
I’m using Shannon Lueck’s product (she was a student of Michael’s, too) and Rob Brooks’ video ebook. Both great products for video marketing.
Just after you mentioned having your site hacked, the same thing happened to mine. Makes you wonder why people don’t use their talents for better things.
Anyway, just wanted stop by and see your site’s makeover.
Talk with you soon,
Theresa
The Keyword Angel
on Apr 28th, 2009 at 1:37 am
Hi Theresa
Thanks for stopping by. Sorry to hear they got your site
also. Just goes to show you what a sick world we live in
when people get a kick out of ruining other peoples work.
Hope things are going well for you otherwise.
Thomas
on Apr 28th, 2009 at 5:09 am
Hi Thomas,
Nice job. I’m unsure about the top loading pop-up though. I used to use something similar, a product from Russell Brunson that also cloaked links.
The problem with these is that the ads aren’t themed.
The one displaying here on my screen, for example, advertises a weight loss product, but your blog is in the IM Niche.
Can you load it with ads themed to your website, maybe pointing to highly popular Clickbank products in your niche?
Stephen
on Apr 29th, 2009 at 1:51 am
Hi Stephen
Thanks for the commment and the critique. I see your point about the stripe ad. I can make it better and more targeted. I Really enjoy your newsletter and your new course.
on Apr 29th, 2009 at 7:18 am
Thomas,
Thanks I’m glad you took my comment in the spirit in which it was offered :~)
As for my Course, I’m enjoying making it very much, and you can take some credit, because since getting to know you on-line I’ve realised just how focussed and dedicated we must be to succeed in this field.
You are a great example of these qualities, and a hard act to follow.
All good wishes,
Stephen
on May 15th, 2009 at 7:19 am
[...] The Golden Thread Case Study [...]
on May 15th, 2009 at 6:23 pm
[...] Michael Cheney is the Video Sales King [...]
on May 19th, 2009 at 6:49 am
Hi, I think you hit a very important point when you mentioned that you look forward to opening an email from Michael Cheney, because I think it is just as important how you sell yourself as how you sell the information.
When a person comes across as sincere and trustworthy its so much easier to form a bond with them.
Of course this must be a lot easier if you believe in the product that your selling or giving away. It is the exact reason that I joined the Alex jeffreys coaching program, he just seemed like a person who meant what he said.
As I want to be more involved with video marketing in the future I will check out Michael Cheney.
Thanks for the info
Andy Beveridge