A profitable sales funnel can be created in any niche. There are a few components that must be considered when setting up a sales funnel. First, and most important a good opt-in or squeeze page. Second, and perhaps equally important a good professional auto responder. Third, quality products to market. Fourth a well written email series.
The first thing needed is a way to get potential customers into your sales funnel. That is where your squeeze page or opt-in page comes into play. The goal of this page is to get people to opt-in to your list by giving them something of value. It is important that this squeeze page and gift are directly related to your niche. It is not going to work to get people to opt-in for a report about dog training then try to sell them rabbit food.
The best gifts for opt-in pages are usually some type of report or ebook. However, much can be said these days for gifts that are a video training series, production related software or even free memberships to training or information sites.
The next component of the funnel is the auto responder. There is only one auto responder that I can recommend and that is Aweber. The auto responder will collect the names and email address of the people who opt in to your list. Then it will automatically send a series of emails that directs your subscribers into your sales funnel.
The next part will be the products that you are going to promote to your subscribers. Three to seven good solid products directly related to the niche will make a real nice sales funnel. These can be products that you have created or other peoples products for which you are an affiliate. Two of the best places to find affiliate products are ClickBank and Paydotcom. They have thousands of products you can promote and earn a good commission.
Once you have selected your products it is time to start writing a great email series to promote these products. This is the trickiest part, and if done correctly the most profitable part. First and most important before you try to sell anything through your sales funnel you must create a relationship with your subscribers. The first email is the most important to start building this relationship. In this email thank them for joining your list, give them the download link for your gift. Let them know that you are there to help them and also that you will be sending them further information related to your niche.
There are many lines of thought on how far apart to space your email series. Three days apart is a good time period which most subscibers find acceptable.
The second email is where you really want to start working on the relationship. It is a good place to tell your subscriber a little bit about yourself. Now is the time to pile on the value by giving them a free bonus item.
In the third email it is time to begin to talk about common problems that people face in your niche. It is good to mention problems that you have faced and how you overcame them. If you have another free product to offer go ahead they will love you for it, and think you are the greatest thing since french toast.
In the fourth email you should address a problem in your niche that can be solved by one of your products. Go into detail of how this problem holds people back and even tell a story about how you have been dealing with this problem. Then at the end of the email promise to have a great solution to this problem in your next email.
In the fifth email you want to tell them about the great solution to solve the problem. If you are using a affiliate product you can probably find ideas for copy for this email from the sales page for the product. Do not copy from the sales page word for word, but creatively mention questions or topics which are addressed on the sales page. Finally, now is the time to give your subscribers a link to the sales page.
The sixth email is a reinforcement email. Very positively, as if you know they have already bought the product talk about all the benefits they are seeing from the product. Talk about how the product has helped you and how you are glad they are can now get the same results. Again put the product link in the email.
The seventh email should be a general email about the niche. Any type of training or helpful information is good to use here. This is also a great place to toss in another freebie.
In the eighth email you can identify a problem that is solved by your next product. Repeat the process that was used for the first product but change it up a little so your subscribers do not see a pattern developing.
Repeat this process for all of your products and once you are done with the original products, search for more products to add to the funnel. Remember to add a couple emails with good content and toss in a freebie here and there between product promotions. Keep that relationship building, and your subscribers will look forward to seeing your emails, trust you, and most important buy from you.







on Aug 7th, 2009 at 1:40 pm
I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
Betty
http://dogfurniture.info
on Aug 8th, 2009 at 9:06 am
Hi Betty
Thanks for the comment. I am glad you enjoy reading what I write. I will try my best to hold your interest.
Thomas
on Aug 9th, 2009 at 10:04 pm
I added your blog to bookmarks. And i’ll read your articles more often!
on Aug 14th, 2009 at 11:16 am
E-mail marketing is an efficient way of marketing as youngsters make it a point to twice or thrice a week, as they are addicted to the internet. So our mail will not go unnoticed. I came to know the merits associated with e-mail marketing on reading your article .You have conveyed the message clearly and wonderfully
on Aug 18th, 2009 at 11:44 am
Hi,
Just found your blog on Technorati & Digg upcomming news feeds and read a few of your other posts.
ISeems good contents,Keep up the good work. Look forward to reading more from you in the future.
Thanks,
Michael
on Aug 31st, 2009 at 5:53 pm
its really helpful tips for internet marketing thanks for that…… keep it up
on Oct 13th, 2009 at 2:19 pm
Hi, I recently found your blog and have been visiting it regularly. I think your move is a good one (if not a brave one). Spammers are a pain in the backside and spoil a good thing with their stupid antics. I didn?t understand why more than 30 ? 40 comments on a page will reduce your ?Link Juice? Could you explain what you mean? Thanks
on Oct 21st, 2009 at 2:36 am
Great blog! I posted some comments before anyway, because a lot of your stuff is really great. You are a verry good at this.
on Oct 28th, 2009 at 11:46 pm
I just happen to be writing some follow up emails for one of my aweber lists. Your step by step guide has come in handy.
thank you for your time and effort you put into this